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Who is responsible for the horrible User Interface on Linkedin
It's been several weeks now that I have been frustrated by Linkedin's latest Messaging interface which is cruder than Howard Stern's comedy. My 1st observation about the odd nature of the interface came when I tried to reply to a message and...
Blame the jockey not the horse in Facebook Ad conversions
Facebook is a powerful horse when it comes to generating a huge number of impressions and relevant clicks. In fact, the latest video data just released is staggering where more than 1 billion video views happen every 24 hours on Facebook. So it's...
So you want to be a Chief Procurement Officer (CPO)?
It was 1996 when I met Duane Zitzner EVP of Personal Systems Group. HP was being challenged by the upstart Dell and all the resellers complained that it was easier to work with Compaq than HP. The challenges that Duane needed to solve were not...
Here’s how to fix Facebook Events App
Several weeks ago we used Facebook Events to help a B2C company market their Wine Tasting Event in California using Facebook Events. And the problems start early with the user interface and upload of the creative images you want to use. In fact,...
Top 9 secrets to success with Facebook Ads
We have been working with Facebook Ads in B2C verticals where our clients include the Automotive, Cosmetics, and Hospitality sectors. Each client has unique business processes inside their building that makes conversion and follow-up of these...
Reach retail buyers with this Facebook Messenger BOT
I drank the Facebook Cool-Aide in 2014 when I was consulting at the company's headquarters in Menlo Park. Facebook has a unique program called DogFooding that offers each employee $250 of monthly Ad Credit for trying Facebook Ads. And it worked. I...