by David Mortaz | Aug 18, 2022 | Leadership, Technology
What ISIS can teach US Central Command about Content Marketing Like most Millennials, I get my honest news from Comedy Central. So, I was really shocked when Jon Stewart mentioned that US Central Command is using flyers (yes, printed content) to combat ISIS’s...
by David Mortaz | Aug 18, 2022 | Procurement, Technology
Skill Assessments for Strategic Sourcing of IT talent Last month I was listening to an HR expert during a radio interview share his advice on the role of independent assessments in identifying each employee’s strengths and weaknesses. He was recalling an...
by David Mortaz | Aug 18, 2022 | Procurement, Technology
Top 6 elements of effective vendor meetings One of the best things resulting from our startup’s acquisition by EDS was formalized training on the value of planning effective meetings. EDS folks were religious about holding successful meetings. They trained us to...
by David Mortaz | Aug 17, 2022 | Procurement, Technology
Top 3 challegnes for massive success of IOT devices During the 2015 symposium on IoT (internet of things), the keynote speaker from Silicon Labs declared that by 2025 we could have more than 94 billion IoT devices. Depending on where you took your high school Math...
by David Mortaz | Aug 16, 2022 | Social Media Marketing, Technology
Here’s how to fix Facebook Events App Several weeks ago we used Facebook Events to help a B2C company market their Wine Tasting Event in California using Facebook Events. And the problems start early with the user interface and upload of the creative images you...
by David Mortaz | Aug 16, 2022 | Social Media Marketing, Technology
Top 9 secrets to success with Facebook Ads We have been working with Facebook Ads in B2C verticals where our clients include the Automotive, Cosmetics, and Hospitality sectors. Each client has unique business processes inside their building that makes conversion and...
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