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Here’s how to fix Facebook Events App
Several weeks ago we used Facebook Events to help a B2C company market their Wine Tasting Event in California using Facebook Events. And the problems start early with the user interface and upload of the creative images you want to use. In fact,...
Top 9 secrets to success with Facebook Ads
We have been working with Facebook Ads in B2C verticals where our clients include the Automotive, Cosmetics, and Hospitality sectors. Each client has unique business processes inside their building that makes conversion and follow-up of these...
Reach retail buyers with this Facebook Messenger BOT
I drank the Facebook Cool-Aide in 2014 when I was consulting at the company's headquarters in Menlo Park. Facebook has a unique program called DogFooding that offers each employee $250 of monthly Ad Credit for trying Facebook Ads. And it worked. I...
Top 6 mistakes to avoid when pitching to investors
During the past decade, I have attended many deal screenings at different VC and Angel groups in Silicon Valley. One of my favorite deal screening sessions happens at Keiretsu Forum which is chaired by Randy Williams. During these sessions,...
Top 6 signs you have a bad CEO
The year was 1992 and I had taken our startup's CEO to a meeting with one of my client companies. This Manufacturing giant had agreed to a record $1.3M agreement for the global deployment of our Design Collaboration software. This software was...
